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This was bound to happen soon or later. Smart investors know where to put their money 🙂

The same team which initially invested in Google & made Google what it is today have now invested in FutureBazaar.com which is the ecommerce portal of the Future Group [ Pantaloon & BigBazaar fame, led by Kishore Biyani]

According to ContentSutra, Sherpalo Venture’s Ram Shriram & Kleiner Perkins Caufield & Byers – KPCB , have invested an undisclosed amount for a 15% stake in FutureBazaar.com

Would lightning strike for the 4th time for Ram Shriram?
It did thrice already as he was involved with Netscape, Amazon & Google !!!

What’s so special about this? Well, In Sep 2007, I wrote a post Online marketing strategy for FutureBazaar.com,

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in which I have mentioned only the NRI potential for FutureBazaar.com, which works out to 13 Billion USD$ read it here:

https://iprash.com/2007/09/13/marketing-strategy-futurebazaarcom/

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Book Review – It Happened in India by Kishore Biyani