So, finally we have Yahoo India launching the local Search Marketing product for India, this was formally launched on the 26th. A couple of newspapers report that “Rates can vary from 50 paise per click to Rs.4 for more popular words”.
Well, we shall have to wait for sometime for the initial euphoria to settle down & then see some stabalising rates in a few months. Here are a few screen shots of ‘Yahoo! Search Marketing for India’ pages.
Current Yahoo! Search Marketing Network Partners are:
The Hindu newspaper who carried out the official quotes from Yahoo personnel can be found here: