Google has tied up with Indian publishers like Orient Longman, Sage Publishers, Roli Books, Orient Paperbacks, Diamond Publications and New Age International for it’s Google Book Search application.
Gautam Anand, strategic partner development manager with Google said “We have already tied up with thousands of publishers in the US and UK and are now in talks with several Indian publishing houses over the past few days,”.
This is a boon for Indian publishers, because, due to the craze for everything Indian nowadays, people are reading more on India & trying to get their hands on all India related stuff. So, people from abroad end up searching for more India related books. This way, the Google Book Search reaches a far more audience (global, in fact) for the Indian book publisher, who cannot have a global ad spend. The best part is that the Indian Book Publisher does not have to ‘pay-up’ to join, infact, they earn from the advertising revenue share.
Here’s the official explaination:
How does Google Book Search work?
Finding books with Google Book Search is as easy as finding websites with Google Web Search; just enter the keyword or phrase you’re looking for into the Google Book Search box. For example, when you search for “rock climbing” or for a phrase like “one small step for man,” we’ll find all the books whose contents match your search terms. Click on a book title and you’ll see basic info about the book just like you’d see in a card catalog. You might also see a few snippets – sentences of your search term in context. If a publisher or author has given us permission, you’ll see a full page and be able to browse within the book to see more pages. If the book is out of copyright, you’ll see a full page and you can page forward or back to see the full book. Clicking on “Search within this book,” allows you to perform more searches within the book you’ve selected. You can click on any of the “Buy this Book” links to go straight to an online bookstore where you can buy the book. In many cases, you can also click “Find this book in a library” to find a local library where you can borrow it.