Well, Microsoft has a history of getting in late & then trying to corner the market, so this one will also be critically judged by everyone from the SEM industry. This is the 3rd big, serious competitor to adsense after
Yahoo’s Publisher Network.Adsense is much much ahead of these two, as they have not only have gone outside US, but are also successfully delivering checks on time to publishers from countries all over the world. This micro-payment handling system will be very vey tough for M & Y! to beat.
Lets hope that Y! & M move faster towards going international with their programs, We are waiting !!