So, it took the big G, ten years to deduce that for the search query ‘airlines’, Continental, US Airways & United should be on top:) . Well, since politics has been in highlight for this year so far, Google has come out with this ‘politically correct algo change’! No one can argue that it’s incorrect to have these brands on top of SERPS, right?
So, why the “SEO is Dead” rant? It comes from webmasters who have been affected by any recent change in algo, OR are no longer able to make ‘easy money’, OR are not able to please their clients, etc, etc.
A ‘politically correct’ answer is: Till the time, search engines are operational, SEO will be alive too!
A more realistic answer to the “SEO is Dead” rant, is that things have just begun to get complex:) We have SMO – Social Media Optimization & within SMO, we are just beginning to see the following;
FBO => FaceBook Optimization [sic],
TWO/TTO/TMO [wtf] => Twitter Optimization…LOL.,
LIO is underway => LinkedIn Optimization,
SLO however, did not take off, or still exists..=> SecondLife Optimization!!
So, which ‘O’, do you want to specialize in?
More on the recent ‘Branding algo change’, next week, hopefully.
BTW, i felt like writing this post because, i read this article in Economic Times, Pune edition of 20th February 2009. Sorry for the poor quality scan.
SearchCamp Chennai 2009 is heading towards a runaway success with participants reaching upto full capacity !!
2 days of intense sessions. scheduled for 28th Feb & 1st March. All the credit goes to The Knowledge Foundation for organising this 2nd SearchCamp, first was in Oct 2007. The admire the TKF guys, for the dedication & the energy they put in to make this event possible. A thoughtful feature this time is Careers in Search, which will give college students an idea on how this industry works & what they can expect from it.